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Also, the exterior of shoes will be cleaned and the inner soles will be replaced between guests. Christian Louboutin Pumps program is part of a larger move by the hotel industry to beef up fitness offerings and cater to the frequent business travelers who tend to use hotel gyms the most. Fairmont Hotels & Resorts recently introduced a gear-lending program with an MP3 player and Adidas shoes and apparel. It, however, is only available to Fairmont's most-loyal guests and, in most cases, requires a small fee. Christian Louboutin Mad Mary Janes Three-Strap black companies have also recently put more resources into their gyms, transforming many of them from cramped, windowless spaces jammed with old treadmills into spacious centers stocked with high-end equipment, flat-screen television sets and free yoga classes. For the outdoors exerciser, hotels increasingly offer not only jogging maps but a "running concierge" who will lead guests on a calorie-burning tour of the city. Westin says that 72% of its guests use its fitness centers. Fairmont says that 55% of its frequent guests work out regularly Christian Louboutin Mad Mary Janes Three-Strap white they travel. Among Marriott's most-frequent guests -- those who stay 40 or more nights a year -- more than 90% use its fitness centers. Those guests are disproportionately important to a hotel's financial health. "The business traveler who stays 40 plus nights a year represents about 50% of our revenue," says Paul Cahill, senior vice president of global brand management for Marriott Hotels & Resorts. From 2004 to 2010, the number of hotels offering a fitness center jumped to 83% from 63%, according to a recent American Christian Louboutin Mad Mary Janes White & Lodging Association survey of 8,500 properties. At upscale chains, that percentage has reached 100%, with most brands requiring their fitness centers to stay open 24/7. "For the international traveler, three o'clock in the morning might be high noon, and that's when he wants to run," says Marriott's Mr. Cahill. Still, Mr. Cahill says Marriott has no plans to launch a gear-lending program of its own. "How comfortable are you going to be wearing somebody else's shoes?" he says. Some travelers say the potential "ick" factor doesn't bother them. "Running socks aren't very intimate compared with bed sheets and towels," says Jenn Blazejewski, a 31-year-old management consultant, who is a daily runner and four-day-a-week traveler. All of this may seem over the top, considering that the average American exercises even less on the road than he or she does at home.